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Internet marketers who have a decent advertising budget will find that there are lots of available advertising options. With so many options available, it can become difficult to choose the best ones if you're inexperienced with online marketing.
Marketers who pay for advertising have to make sure that their outgoing costs aren't more then the amount of sales they can generate. Paid advertising methods require that marketers pay close attention to profit margins. When done correctly, a lot of money can be made online. Below, we will take a look at some of the very best paid, advertising methods.
The first one that we will discuss is paid press releases. Paid press releases can be a really good way to spread the word about your product. They work well even when promoting affiliate products. The biggest benefit is that your press release is seen as an objective story about you and your product. Make sure that you place a link to your web site a couple of times throughout the body of the press release. You don't want to have to count on people making it to the end of your release. If they want more information, they can click to your website right away. Two excellent paid press release sites are PRweb.com andPRNewswire.com.
Article distribution services are another paid method of advertising. You simply pay a company to distribute your article to various groups, websites, email addresses and article directories. This used to be very effective before Google began penalizing for duplicate content. However, article submission services can still drive traffic to your site. Therefore, if you're not particularly concerned about getting your article ranked, you may still be able to get some targeted traffic.
Pay per click is one of the most well-known paid advertising methods. You simply pay a certain amount of money for every person that is sent to your website through the pay-per-click companies. The top pay-per-click companies are Google, Yahoo and Microsoft.
Ezine advertising can be effective if you can find a good ezine or newsletter. This can be expensive. Therefore, look around for affordable options. You will also want to do some testing. Take out some smaller ads and see if you get a return on your money before you pay for expensive solo ads.
Co-registration is another paid option. This is a great strategy for collecting email addresses. You are able to place a small ad on a popular site. This ad should be designed to encourage people to sign up for your newsletter. This allows you to build your list very quickly. A good list can be invaluable and make you a lot of money.
You may also want to consider paid forum advertising is another option. You simply find a well visited forum and pay for advertising space. This could be a text link or a banner ad.
Identify web sites in your niche or a complementary one that receives a lot of traffic. Find out if they sell advertising space. You can find sites by going to your favorite search engine and typing in a keyword related to your niche. Take a look at the top 10 sites. Contact them and ask if they are willing to sell you some space on their site.
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Source by Scott Brooks
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