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As a business owner, knowing what your customers want and like is essential. When you know your customers' likes, you can cater your upcoming products fit their likes. This increasing the likelihood of them buying from you again, and becoming regular clients.
However, for most businesses, gathering feedback nothing less than a nightmare. Conducting focus groups are expensive, take up a lot of time and effort, and are limited by physical geographical locations. Surveys, on the other hand, although a slightly cheaper approach, are also difficult to conduct unless you have a very good incentive for your customers to fill them up.
Consider using a blog. Your company blog can be one of the cheapest and most effective ways to gather feedback from your customers. Over time, a frequently updated blog will build up a stable readership base - whether it is through people visiting your actual blog page, or though your RSS feed.
When you need to gather feedback, you can just create a new blog post asking your readers about their opinions, and then start tracking the comments and feedback for that particular post. By doing so, you can quickly get a current picture of the public perception of how well your company is doing.
The good thing about this approach is that you can gather responses over time - it does not have to be a one-time event. If you are doing things right on your blog and engaging your customers in conversation all the time, you can expect them to jump at any chance to tell you about their opinions on your products, services and support.
Try not to moderate any comments on your blog, and let your customers feel that they are free to speak of anything good or bad, about your products and services. Having a ton of good comments is great, but the gold mind really, is in having your customers point out where they found your product or service to be lacking. You can then decide whether to take action on these points, and know that it will immediately increase sales and customer satisfaction.
So why not consider using a corporate blog for your marketing and communications platform, and tap on the Internet and the world of social media? A corporate blog can help to facilitate getting ongoing feedback from your customers easily, and it does so in very interactive, non-threatening and non-invasive manner.
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Source by Kent Tan
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